GRiP it!® Lite

Effective Media recognizes that not all channels are subject to having appropriate research data necessary for targeting and managing to effective Reach & Frequency. EMS offers a scaled down version of the GRiP it!® system for these channels.

The system offers all the scheduling flexibility of GRiP it!®, and all subsequent reporting, using either proxy research data, or scheduling by number of spots.

This is a very cost effective mechanism for those channels wishing to improve their scheduling capability, but without the expense of research targeting information.