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Most optimization systems use Nielsen people-meter data to optimize demographic targets based on reach/frequency goals. These systems, however, do not incorporate targeting information needed to insure that advertisers reach their prime…

Increasingly, channels have found that an added way to reach viewers and have them retain top of mind awareness around key events is to utilize various forms of secondary events (violators, snipes, squeeze backs, pop-ups, static bugs, crawls). GRiP…

As a client of the GRiP it!® set of tools, we will provide a system that allows you to manage your Cross Channel Campaigns effectively.  Cross Channel Promotion and Synergy provides combined reporting and forecasting, as well as optimization…