Products
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GRiP it!®
Most optimization systems use Nielsen people-meter data to optimize demographic targets based on reach/frequency goals. These systems, however, do not incorporate targeting information needed to insure that advertisers reach their prime… -
GRiP it!® Secondary Events
Increasingly, channels have found that an added way to reach viewers and have them retain top of mind awareness around key events is to utilize various forms of secondary events (violators, snipes, squeeze backs, pop-ups, static bugs, crawls). GRiP… -
GRiP it!® Lite
Effective Media recognizes that not all channels are subject to having appropriate research data necessary for targeting and managing to effective Reach & Frequency. EMS offers a scaled down version of the GRiP it!® system for these channels.
The… -
Cross Channel Promotion and Synergy
As a client of the GRiP it!® set of tools, we will provide a system that allows you to manage your Cross Channel Campaigns effectively. Cross Channel Promotion and Synergy provides combined reporting and forecasting, as well as optimization… -
EMS Cut Sheet Management
EMS also offers a set of products to assist you in managing your creative commisioning and tracking through delivery. The Cut Sheet Management system offers:
. Commissioning Module
. Work flow definition and tracking
. Ability to attach video…