News & Events
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03.19.2019
Nielsen’s top programs for March 11-17
1. “NCIS,” CBS, 12.08 million.
2. “The Voice” (Monday), NBC, 10.54 million.
3. “60 Minutes,” CBS, 10.1 million.
4. “FBI,” CBS, 8.96 million.
5. “NCIS: Los Angeles,” CBS, 8.47 million.
6. “Bachelor Season… -
03.18.2019
Do networks waste money with on-air promos?
Bharat Anand has been at the Harvard Business School for 20 years teaching strategy. Most of his work for the last two decades have been around three areas, corporate strategy, digital strategy and media strategy. It turns out that these three areas… -
03.18.2019
Will Ad Measurement Challenges Stifle OTT Growth?
Ad spend on over-the-top (OTT) streaming video will increase 20% this year to $2.6 billion, according to a Winterberry Group study of US ad spend data. Despite OTT's surge, it’s still small compared with the $69.2 billion that Winterberry Group… -
03.17.2019
TV’s Dead Zone: How the Cable Sector Is Killing Off Struggling Networks
Earlier this month, the close-knit world of unscripted cable-TV producers became convinced that A+E Networks was about to pull the plug on its FYI channel, making the three-year-old lifestyle outlet another casualty of the too-much-TV… -
03.13.2019
Nielsen’s top programs for March 4-10
1. “The Big Bang Theory,” CBS, 13 million.
2. “Young Sheldon,” CBS, 11.58 million.
3. “The Voice” (Monday), NBC, 10.97 million.
4. “The Voice” (Tuesday), NBC, 10.22 million.
5. “60 Minutes,” CBS, 8.6 million.
6… -
03.05.2019
Nielsen’s top programs for Feb. 25-March 3
1. “NCIS,” CBS, 11.8 million.
2. “The Masked Singer” (9 p.m. ET), Fox, 11.5 million.
3. “The Voice” (Monday), NBC, 10.8 million.
4. “The Voice” (Tuesday), NBC, 10.6 million.
5. “60 Minutes,” CBS, 10.2 million.
6… -
02.25.2019
Discovery Reports Profit For Fourth Quarter
Discovery reported a fourth quarter profit as it absorbed last year’s acquisition of Scripps Networks Interactive.
Net income in the fourth quarter was $269 million, or 38 cents a share, compared to a $1.1 billion loss a year ago when the… -
02.25.2019
Nielsen's top programs for Feb. 18-24
1. "The Oscars," ABC, 29.56 million.
2. "Live From the Red Carpet" (7:30-8 p.m. ET), ABC, 14.16 million.
3. "The Big Bang Theory," CBS, 13.49 million.
4. "NCIS," CBS, 12.75 million.
5. "Young Sheldon," CBS, 11.31 million.
6. "America's… -
02.23.2019
People Will Watch a Full Video Ad … If They Get Rewarded
A July 2017 report by ad agency Jun Group examined value-exchange placements for 15- and 30-second video ads in its network. (According to Jun Group, a value-exchange placement is a user-initiated digital ad placement that is viewed—or engaged… -
02.21.2019
Nielsen’s top programs for Feb. 11-17
1. “NCIS,” CBS, 13.4 million.
2. “America’s Got Talent Champions,” NBC, 10.5 million.
3. “60 Minutes,” CBS, 9.7 million.
4. “FBI,” CBS, 9.5 million.
5. “Blue Bloods,” CBS, 8.9 million.
6. “Chicago Med,” NBC, 8.7… -
02.17.2019
Nielsen's top programs for Feb. 4-10
1. "The Grammy Awards," CBS, 19.88 million.
2. "The Big Bang Theory," CBS, 14.16 million.
3. "Young Sheldon," CBS, 12.14 million.
4. "State of the Union," Fox News, 11.29 million.
5. "State of the Union Analysis" (10:30-10:38 p.m. ET), Fox… -
02.11.2019
12M More Viewers Saw Super Bowl Out of Home
An estimated 12 million people watched Super Bowl LIII on Sunday in out-of-home locations, according to Nielsen.
The additional viewing in bars, hotels, health clubs and other locations measured by Nielsen, brings the total viewership for the… -
02.09.2019
Nielsen's top programs for Jan. 28-Feb. 3
1. Super Bowl: New England vs. L.A. Rams, CBS, 98.19 million.
2. "Post Super Bowl, Part 1" (10:05-10:12 p.m. ET), CBS, 81.96 million.
3. "Post Super Bowl, Part 2" (10:13-10:35 p.m. ET), CBS, 54.2 million.
4. "The World's Best," CBS… -
01.30.2019
Nielsen’s top programs for Jan. 21-27
1. “60 Minutes,” CBS, 11.24 million.
2. “America’s Got Talent Champions,” NBC, 9.71 million.
3. “Chicago Med,” NBC, 9.42 million.
4. “Chicago Fire,” NBC, 8.43 million.
5. “The Big Bang Theory,” CBS, 8.33 million.
6… -
01.24.2019
Nielsen's top programs for Jan. 14-20
NEW YORK -- Prime-time viewership numbers compiled by Nielsen for Jan. 14-20. Listings include the week's ranking and viewership.
1. AFC Championship: New England vs. Kansas City, CBS, 53.92 million.
2. "AFC Championship Post Game," CBS, 24.34… -
01.19.2019
Sports Fans Pay Attention to TV Ads Out of Home: Survey
A new study on out-of-home viewing of Fall sports found that 92% of those responding said they paid attention to at least some of the advertising shown, according to Nielsen.
Nielsen surveyed both the general population of adults 18… -
01.16.2019
Nielsen’s top programs for Jan. 7-13
1. NFC Playoff: Dallas at LA Rams, Fox, 33.4 million.
2. College Football Playoff National Championship: Alabama at Clemson, ESPN, 24.7 million.
3. NFC Kickoff: Dallas at LA Rams, Fox, 24.1 million.
4. NFC Playoff Post-game: Philadelphia at… -
01.07.2019
Nielsen’s top programs for Dec. 31-Jan. 6
1. NFL Wild Card: Seattle at Dallas, Fox, 29.38 million.
2. “Golden Globe Awards,” NBC, 18.61 million.
3. Rose Bowl: Washington vs. Ohio State, ESPN, 16.31 million.
4. “Sugar Bowl Pregame,” ESPN, 15.02 million.
5. Sugar Bowl: Texas… -
01.01.2019
Nielsen’s top programs for Dec. 24-30
1. College Football Playoff: Oklahoma vs. Alabama, ESPN, 18.49 million.
2. College Football Playoff: Notre Dame vs. Clemson, ESPN, 16.28 million.
3. "Orange Bowl Pregame," ESPN, 16.23 million.
4. "Orange Bowl Postgame," ESPN, 16.07 million… -
12.29.2018
NFL Rally Continues with Strong Thursday on Fox
National Football League ratings continued to score touchdowns as Thursday night’s game on Fox scored the second-best ratings of the season for the network’s primetime gains.
Fox’s final Thursday night game, with the Los Angeles Chargers… -
12.28.2018
Nielsen’s top programs for Dec. 17-23
1. NFL Sunday Night Football: Kansas City at Seattle, NBC, 19.6 million.
2. NFL Regular Season: New Orleans at Charlotte, ESPN, 13.3 million.
3. “Sunday Night NFL Pre-kick,” NBC, 12.6 million.
4. “60 Minutes,” CBS, 12 million.
5… -
12.18.2018
Nielsen’s top programs for Dec. 10-16
1. NFL Football: Philadelphia at L.A. Rams, NBC, 18.12 million.
2. NFL Football: L.A. Chargers at Kansas City, Fox, 17.41 million.
3. “60 Minutes,” CBS, 14.55 million.
4. “NCIS,” CBS, 12.28 million.
5. “NFL Pregame,” NBC, 11.66… -
12.10.2018
TV Nielsen’s top programs for Dec. 3-9
1. NFL Football: L.A. Rams at Chicago, NBC, 19.39 million.
2. “NFL Sunday Post-Game,” Fox, 19.23 million.
3. “NFL Pre-Game,” NBC, 13.63 million.
4. “The Big Bang Theory,” CBS, 12.53 million.
5. “NCIS,” CBS, 12.05 million… -
12.09.2018
What Happens When ‘Viewer Stress’ Turns Off Media?
An internet meme "quoting" Abraham Lincoln about internet truth has been a favorite for the past few years. The only thing better is a version of Lincoln's "advice" about not believing "everything you read on the internet" accompanied by an… -
12.04.2018
Nielsen’s top programs for Nov. 26-Dec. 2
1. NFL Football: New Orleans at Dallas, Fox, 21.39 million.
2. NFL Football: L.A. Chargers at Pittsburgh, NBC, 17.83 million.
3. “NFL Pregame Show,” Fox, 12.2 million.
4. “NFL Pregame Show,” NBC, 11.91 million.
5. “60 Minutes,”… -
11.28.2018
Nielsen’s top programs for Nov. 19-25
1. “NFL Post-Game Show,” Fox, 23.36 million.
2. NFL Football: Atlanta at New Orleans, NBC, 21.73 million.
3. NFL Football: Green Bay at Minnesota, NBC, 20.44 million.
4. NFL Football: Kansas City at L.A. Rams, ESPN, 16.89 million.
5… -
11.19.2018
Nielsen’s top programs for Nov. 12-18
1. NFL Football: Minnesota at Chicago, NBC, 18.84 million.
2. NFL Football: Green Bay at Seattle, Fox, 16.89 million.
3. “Sunday Night NFL Pre-Kick,” NBC, 13.32 million.
4. “The Big Bang Theory,” CBS, 12.56 million.
5. “NCIS,”… -
11.14.2018
Nielsen’s top programs for Nov. 5-11
1. NFL Football: Dallas at Philadelphia, NBC, 20.1 million.
2. NFL Football: Carolina at Pittsburgh, Fox, 14.8 million.
3. "NFL Pregame," NBC, 13.63 million.
4. "The Big Bang Theory," CBS, 12.85 million.
5. "60 Minutes," CBS, 12.71… -
11.06.2018
Nielsen’s top programs for Oct. 29-Nov. 4
1. “NFL Sunday Night Football: Green Bay at New England,” NBC, 23.7 million.
2. “NFL Sunday Post Game,” Fox, 17.8 million.
3. “Sunday Night NFL Pre-Kickoff,” NBC, 17.4 million.
4. “The Big Bang Theory,” CBS, 12.7 million.
5… -
10.29.2018
Nielsen’s top programs for Oct. 22-28
1. World Series Game 5: Boston at Los Angeles, Fox, 17.63 million.
2. “The OT,” Fox, 15.74 million.
3. “World Series Game 5 Pregame,” Fox, 14.9 million.
4. NFL Football: New Orleans at Minnesota, NBC, 14.09 million.
5. World Series… -
10.23.2018
Nielsen’s top programs for Oct. 8-14
1. NFL Football: Kansas City at New England, NBC, 21.11 million.
2. NFL Football: Philadelphia at N.Y. Giants, Fox, 14.76 million.
3. “Sunday Night NFL Pre-Kick,” NBC, 13.68 million.
4. “The Big Bang Theory,” CBS, 12.95 million.
5… -
10.23.2018
Nielsen’s top programs for Oct. 15-21
1. NFL Football: Cincinnati at Kansas City, NBC, 16.02 million.
2. “60 Minutes,” CBS, 14.07 million.
3. “The Big Bang Theory,” CBS, 12.23 million.
4. NFL Football: San Francisco at Green Bay, ESPN, 12.17 million.
5. “NCIS,” CBS… -
10.17.2018
Report: Bid Books Out on Fox RSNs
The Walt Disney Co., pressed with selling off 22 regional sports networks it will acquire as part of its $71.3 billion purchase of certain 21st Century Fox assets by early next year, has sent out the official bid books for the channels to… -
10.08.2018
Nielsen’s top programs for Oct. 1-7
1. NFL Football: Dallas at Houston, NBC, 18.59 million.
2. NFL Football: Kansas City at Denver, ESPN, 13.54 million.
3. NFL Football: Indianapolis at New England, Fox, 13.27 million.
4. “Sunday Night NFL Pre-Kick,” NBC, 12.82 million… -
10.07.2018
Comcast Buys Sky Stake From 21st Century Fox
Comcast said that it has purchased 21st Century Fox’s stake in Sky and now owns 75% of the satellite broadcaster.
Comcast has an offer out for the remaining Skystock.
“We are pleased today to be the majority owner of Sky,”… -
10.02.2018
Nielsen’s top programs for Sept. 24-30
1. NFL Football: Baltimore at Pittsburgh, NBC, 17.92 million.
2. NFL Football: Minnesota at L.A. Rams, Fox, 14.51 million.
3. “60 Minutes,” CBS, 13.54 million.
4. “The Big Bang Theory” (Monday), CBS, 12.93 million.
5. “NCIS,”… -
09.30.2018
A&E Sentenced to 450 More Hours of ‘Live PD’
&E Network has ordered 150 more episodes of Live PD, the high-rated series following law enforcement officers in real time across the country.
Live PD returns for its third season Friday night (Sept. 21), when A&E airs three-hour… -
09.25.2018
Nielsen’s top programs for Sept. 17-23
1. NFL Football: New England at Detroit, NBC, 19.46 million.
2. “NFL Pre-Kick,” NBC, 13 million.
3. “America’s Got Talent” (Tuesday), NBC, 12.99 million.
4. “America’s Got Talent” (Wednesday), NBC, 12.88 million.
5. NFL… -
09.17.2018
Nielsen’s top programs for Sept. 10-16
1. NFL Football: N.Y. Giants at Dallas, NBC, 20.66 million.
2. "NFL Pre-Game Show," NBC, 14.22 million.
3. "60 Minutes," CBS, 11.44 million.
4. "Football Night in America," NBC, 10.89 million.
5. "America's Got Talent" (Tuesday), NBC, 10.75… -
09.14.2018
College Kids Give Passing Grade to Live TV: Comcast
Live TV lives on campus.
According to data gathered by Comcast through its Xfinity on Campus service, students spend more time watching live when they’re watching TV.
The viewing data from January through June 2018 showed that 44% of total… -
09.13.2018
Nielsen’s top programs for Sept. 3-9
1. NFL Football: Chicago at Green Bay, NBC, 22.12 million.
2. NFL Football: Atlanta at Philadelphia, NBC, 19.03 million.
3. “NFL Pre-Kick Show” (Thursday), NBC, 15.61 million.
4. “NFL Pre-Kick Show” (Sunday), NBC, 15.41 million.
5… -
09.07.2018
Nielsen’s top programs for Aug. 27-Sept. 2
1. “America’s Got Talent” (Tuesday), NBC, 10.78 million.
2. “America’s Got Talent” (Wednesday), NBC, 9.9 million.
3. Notre Dame Football: Michigan at Notre Dame, NBC, 7.1 million.
4. “Sunday Night Kickoff,” ABC, 6.55 million… -
08.30.2018
Nielsen’s top programs for Aug. 20-26
1. “America’s Got Talent” (Tuesday), NBC, 11.21 million.
2. “America’s Got Talent” (Wednesday), NBC, 9.7 million.
3. “60 Minutes,” CBS, 7.38 million.
4. NFL Exhibition Game: Arizona at Dallas, NBC, 7.17 million.
5. NFL… -
08.20.2018
Nielsen’s top programs for Aug. 13-19
1. “America’s Got Talent” (Tuesday), NBC, 11.14 million.
2. “America’s Got Talent” (Wednesday), NBC, 9.86 million.
3. “60 Minutes,” CBS, 6.29 million.
4. “Big Brother” (Wednesday), CBS, 5.83 million.
5. “Big Brother”… -
08.18.2018
Global Ad And Marketing Spending Up 4.6% in 2019, Says PQ Media
Global advertising and marketing spending is expected to rise 4.6% in 2019, according to a new forecast from PQ Media.
The 2018 gain follows follow a 5.5% increase to $1.299 trillion in 2018 and PQ Media is projecting a 5.1% compounded annual… -
08.13.2018
Nielsen's Top Programs for Aug. 6-12
1. "America's Got Talent," NBC, 11.04 million.
2. "60 Minutes," CBS, 8.21 million.
3. "The Bachelorette," ABC, 6.72 million.
4. "Celebrity Family Feud," ABC, 5.79 million.
5. "Big Brother" (Sunday), CBS, 5.74 million.
6. "Big Brother"… -
08.08.2018
Nielsen's top programs for July 30-Aug. 5
1. "America's Got Talent," NBC, 11.83 million.
2. "60 Minutes," CBS, 7.54 million.
3. NFL Exhibition Football: Chicago vs. Baltimore, NBC, 6.77 million.
4. "NFL Preaseason Kickoff," NBC, 6.57 million.
5. "Celebrity Family Feud," ABC, 5.96… -
08.01.2018
Nielsen’s top prime-time programs for July 23-29
1. “America’s Got Talent” (Tuesday), NBC, 11.7 million.
2.”60 Minutes,” CBS, 7.1 million.
3. “The Bachelorette,” ABC, 5.9 million.
4. “Big Brother” (Wednesday), CBS, 5.7 million.
5. “The Big Bang Theory,” CBS, 5.65… -
07.30.2018
Linear TV Dominates Time Spent Watching Video: Nielsen
TV viewing rising according to Q1 'Total Audience Report'
Despite the industry’s focus on streaming and on-demand video, linear TV dominates Americans’ time spent viewing and is on the rise, according to a new report from Nielsen.
The… -
07.27.2018
Nielsen’s top prime-time programs for July 16-22
1. "America's Got Talent" (Tuesday), NBC, 11.33 million.
2. MLB All-Star Game, Fox, 8.7 million.
3. "60 Minutes," CBS, 7.69 million.
4. "The Bachelorette," ABC, 6.3 million.
5. "Celebrity Family Feud," ABC, 6.08 million.
6. "The Big Bang… -
07.22.2018
2Q TV Ad Spending Down As Price of Spots Slides
Television ad spending dipped 1% in the second quarter—factoring out the World Cup--as advertisers paid less for the average 30-second commercial.
According to figures from research company Standard Media Index, the cost of an average paid… -
07.18.2018
Nielsen’s top prime-time programs for July 9-15
1. “America’s Got Talent” (Tuesday), NBC, 11.55 million.
2. “60 Minutes,” CBS, 7.3 million.
3. “Celebrity Family Feud,” ABC, 6.41 million.
4. “America’s Got Talent” (Wednesday), 5.98 million.
5. “World of Dance,” NBC… -
07.09.2018
Nielsen's top programs for July 2-8
1. "60 Minutes," CBS, 7.45 million.
2. "Macy's July Fourth Fireworks" (Wednesday, 8 p.m.), NBC, 7.41 million.
3. "Little Big Shots," NBC, 6.51 million.
4. "Celebrity Family Feud," ABC, 6.34 million.
5. "America's Got Talent," NBC, 6.29… -
07.07.2018
Fox Sports Looks to Finish Strong With World Cup Coverage
Fox Sports is hoping to ride some serious ratings momentum coming out of this past weekend’s World Cup quarterfinal matches into the international soccer tournament’s version of the Final Four set to begin today.
After struggling from a… -
07.02.2018
Nielsen's top programs for June 25-July 1
1. "America's Got Talent," NBC, 11.3 million.
2. "60 Minutes," CBS, 7.06 million.
3. "The Big Bang Theory" (Thursday, 8:30 p.m.), CBS, 6.28 million.
4. "World of Dance," NBC, 6.08 million.
5. "Little Big Shots," NBC, 5.96 million.
6. "The… -
06.29.2018
Confusion Over Streaming Live Events Reduces Cord Cutting
A significant number of pay-TV subscribers would prefer to cut the cord, but they don’t seem to be aware that they can stream sports and other live programming, according to a new report from Telaria.
Telaria’s examined the widely held… -
06.28.2018
Nielsen's top programs for June 18-24
1. "America's Got Talent," NBC, 11.86 million.
2. "60 Minutes," CBS, 7.6 million.
3. "Celebrity Family Feud," ABC, 6.55 million.
4. "World of Dance," NBC, 6.22 million.
5. "NCIS," CBS, 5.82 million.
6. "The Big Bang Theory," CBS, 5.77… -
06.28.2018
DOJ Clears Disney to Acquire Fox Assets
The Walt Disney Co. said that the antitrust division of the U.S. Dept. of Justice has cleared the proposed acquisition by Disney of assets owned by 21st Century Fox.
The clearance would give Disney a big advantage over Comcast, which has also… -
06.19.2018
Disney Boosts Fox Bid To $71.3B in Cash, Stock
Value is $38 a share vs. Comcast’s $35
The Walt Disney Co raised its offer to buy assets from 21st Century Fox to $38 per share in cash and stock, topping Comcast’s $35 a share bid—although Comcast’s offer is all stock.
The move… -
06.18.2018
Nielsen’s top programs for June 11-17
1. “America’s Got Talent,” NBC, 11.46 million.
2. “60 Minutes,” CBS, 6.51 million.
3. “Code Black,” CBS, 6.18 million.
4. “The Big Bang Theory,” CBS, 6.13 million.
5. “World of Dance,” NBC, 6.07 million.
6… -
06.10.2018
Nielsen's top programs for June 4-10
1. NBA Finals: Golden State at Cleveland, Game 3, ABC, 17.94 million.
2. NBA Finals: Golden State at Cleveland, Game 4, ABC, 16.24 million.
3. "America's Got Talent," NBC, 11.24 million.
4. "60 Minutes," CBS, 8.01 million.
5. "Celebrity… -
06.05.2018
Innovid Study Finds Increase in Data-Driven TV Ad Campaigns
The number of advertisers running data driven TV ad campaigns increased by 58% from a year ago, according to an analysis by Innovid.
In its Annual Global Video Benchmarks Study, Innovid outlines the growth in advanced advertising and connected… -
06.04.2018
Nielsen's top 20 programs for May 28-June 3
1. NBA Finals: Cleveland at Golden State, Game 2, ABC, 18.5 million.
2. NBA Finals: Cleveland at Golden State, Game 1, ABC, 17.4 million.
3. NBA Conference Finals: Golden State at Houston, TNT, 14.9 million.
4. "America's Got… -
05.28.2018
Nielsen's top 20 programs for May 21-27
Prime-time viewership numbers compiled by Nielsen for May 21-27. Listings include the week's ranking and viewership.
1. "NCIS," CBS, 12.07 million.
2. "Roseanne," ABC, 10.58 million.
3. NBA Conference Finals… -
05.22.2018
Nielsen’s top programs for May 14-20
1. “NCIS,” CBS, 12.71 million.
2. “Roseanne,” ABC, 10.74 million.
3. “NCIS: New Orleans,” CBS, 9.44 million.
4. NBA Conference Finals: Golden State at Houston, Game 1, TNT, 8.9 million.
5. “The Voice” (Monday), NBC, 8.7… -
05.19.2018
Nielsen's top programs for May 7-13
1. "The Big Bang Theory," CBS, 15.51 million.
2. "NCIS," CBS, 15.09 million.
3. "Young Sheldon," CBS, 12.45 million.
4. "Bull," CBS, 11.78 million.
5. "Roseanne," ABC, 10.3 million.
6. "Mom," CBS, 9.08 million.
7. "Blue Bloods," CBS… -
05.19.2018
Royal Wedding Watched By 29.2M People: Nielsen
An estimated 29.2 million people woke up early Saturday morning to see TV actress Meghan Markle marry Britain’s Prince Harry, according to Nielsen.
The total topped the last royal wedding, when Prince William married Kate Middleton in 2011… -
05.10.2018
Nielsen's top programs for April 30-May 6
1. "The Big Bang Theory," CBS, 12.93 million.
2. "NCIS," CBS, 12.36 million.
3. "Young Sheldon," CBS, 11.67 million.
4. "Roseanne," ABC, 10.43 million.
5. "Bull," CBS, 10.38 million.
6. "60 Minutes," CBS, 9.12 million.
7. "The Voice"… -
05.02.2018
Nielsen's top programs for April 23-29
1. "The Big Bang Theory" (Thursday, 8 p.m.), CBS, 11.8 million.
2. "Young Sheldon," CBS, 11.16 million.
3. "The Voice" (Tuesday), NBC, 9.26 million.
4. "60 Minutes," CBS, 9.16 million.
5. "American Idol" (Sunday), ABC, 8.77 million.
6… -
05.01.2018
CES 2018: Getting a Fix on Audience Fragmentation
Thanks to the emergence of OTT and direct-to-consumer options, the viewing audience continues to fragment and put more and more pressure on the traditional TV world.
Though programmers and pay TV distributors must adjust to compensate for that… -
04.23.2018
Nielsen’s top programs for April 16-22
1. “Roseanne,” ABC, 13.27 million.
2. “The Big Bang Theory,” CBS, 12.91 million.
3. “Young Sheldon,” CBS, 11.67 million.
4. “NCIS,” CBS, 11.44 million.
5. “Bull,” CBS, 10.83 million.
6. “The Voice” (Monday, 8… -
04.17.2018
Nielsen’s top programs for April 9-15
1. “Roseanne,” ABC, 13.77 million.
2. “The Big Bang Theory,” CBS, 12.78 million.
3. “Academy of Country Music Awards,” CBS, 12.06 million.
4. “Young Sheldon,” CBS, 11.7 million.
5. “60 Minutes,” CBS, 10.57 million.
6… -
04.09.2018
Nielsen’s top programs for April 2-8
1. “Roseanne,” ABC, 15.4 million.
2. NCAA Men’s Basketball Championship: Michigan vs. Villanova, TBS, 13.33 million.
3. “The Big Bang Theory,” CBS, 13 million.
4. “NCIS,” CBS, 12.23 million.
5. “Young Sheldon,” CBS, 11.66… -
04.02.2018
Nielsen's top programs for March 26-April 1
1. "Roseanne," ABC, 18.45 million.
2. "The Big Bang Theory," CBS, 13.27 million.
3. "NCIS," CBS, 11.94 million.
4. "Young Sheldon," CBS, 11.92 million.
5. NCAA Men's Final Four: Loyola-Chicago vs. Michigan, TBS, 10.75 million.
6. NCAA… -
03.26.2018
Ovation Looks to Harness the ‘Power of Art’
Ovation Tv will continue to turn to quality scripted fare to help build its arts-themed brand amidst a crowded and cluttered entertainment landscape. Network executive vice president of programming and production Scott Woodward outlined the… -
03.26.2018
Nielsen's top programs for March 19-25
1. "NCIS," CBS, 19.06 million.
2. "Dancing With the Stars," ABC, 18.79 million.
3. "American Idol" (Wednesday), Fox, 17.21 million.
4. "NCIS: Los Angeles," CBS, 16.17 million.
5. "American Idol" (Thursday), Fox, 15.58 million.
6. "Criminal… -
03.25.2018
March Madness Drew $1.285B in Ad Revenue
With the 2018 edition of March Madness about to start, Kantar Media said that last year’s men’s college basketball tournament generated $1.285 billion in ad revenue.
The 3.3% increase is roughly consistent with the rights fees increase… -
03.24.2018
Nielsen's top programs for March 12-18
1. "NCIS," CBS, 13.27 million.
2. "The Voice" (Monday), NBC, 11.88 million.
3. "The Voice" (Tuesday), NBC, 11.18 million.
4. "This is Us," NBC, 10.94 million.
5. "Bull," CBS, 10.64 million.
6. "60 Minutes," CBS, 10.08 million.
7… -
03.21.2018
Nielsens illustrate the popularity of political shows
NEW YORK (AP) — After Shepard Smith set off some internal Fox News Channel bickering over his description of “entertaining” opinion programming, a glance at the cable television rankings reveals the extent to which political talk has become a… -
03.14.2018
Nielsen's top programs for March 5-11
1. "The Big Bang Theory," CBS, 13.88 million.
2. "NCIS," CBS, 12.92 million.
3. "Young Sheldon," CBS, 12.55 million.
4. "The Voice" (Monday), NBC, 11.63 million.
5. "American Idol," ABC, 10.48 million.
6. "Bull," CBS, 10.11 million.
7… -
03.05.2018
Nielsen’s top programs for Feb. 26-March 4
1. “Academy Awards,” ABC, 26.54 million.
2. “The Big Bang Theory,” CBS, 13.75 million.
3. “Live From the Red Carpet” (7:30-8 p.m., Sunday), ABC, 13.13 million.
4. “NCIS,” CBS, 12.46 million.
5. “Young Sheldon,” CBS… -
02.28.2018
Nielsen’s top programs for Feb. 19-25
1. Winter Olympics (Tuesday), NBC, 17.53 million.
2. Winter Olympics (Monday), NBC, 16.37 million.
3. Winter Olympics (Thursday), NBC, 15.24 million.
4. Winter Olympics Closing Ceremony, NBC, 14.78 million.
5. Winter Olympics (Wednesday)… -
02.25.2018
18.1 Million Viewers Watch Daytona 500 on FOX
Nielsen Out-of-Home Data Gives 18-34 Demo Viewership Lift
2018 Daytona 500 Delivers Best Streaming Performance Ever For NASCAR Event on FOX Sports GO
CHARLOTTE, N.C. - With today's inclusion of Nielsen Media Research out-of-home viewing data… -
02.20.2018
Nielsen's top programs for Feb. 12-18
1. Winter Olympics (Tuesday), NBC, 20.5 million.
2. Winter Olympics (Monday), NBC, 20.3 million.
3. Winter Olympics (Wednesday), NBC, 17.1 million.
4. Winter Olympics (Friday), NBC, 16.6 million.
5. Winter Olympics (Sunday), NBC, 16.4… -
02.15.2018
INSP Sets Multiple Ratings Records in January
General entertainment television network INSP set multiple ratings records last month, including having its highest-rated month, week, and single day in network history. The announcement was made today by Dale Ardizzone, INSP's COO.
During the… -
02.14.2018
How much bigger is ESPN than FS1? – February 2018 Cable Coverage Estimates
All of the cable coverage data for the measured networks is below, but to answer the question in the headline since the last time I posted in December, in the January estimates ESPN was in 2.707 million more homes than FS1 and in the February… -
02.13.2018
Nielsen’s top programs for Feb. 5-11
1. Winter Olympics Opening Ceremony, NBC, 27.84 million,
2. Winter Olympics (Sunday), NBC, 22.68 million.
3. Winter Olympics (Saturday), NBC, 21.4 million.
4. Winter Olympics (Thursday), NBC, 16 million.
5. “NCIS,” CBS, 13.9 million… -
02.12.2018
Media Circus: 10 Predictions Across the 2018 Sports Media Landscape
It’s February, which is always a good time to visit Las Vegas, especially if you live on the East Coast or in the Midwest. In honor of the home of the NHL’s Golden Knights, one of the great sports stories of the past 365 days, here are some… -
02.09.2018
Nielsen's top programs for Jan. 29-Feb. 4
1. Super Bowl: Philadelphia vs. New England, NBC, 103.39 million.
2. "Super Bowl Post-Game," NBC, 73.45 million.
3. "This is Us," NBC, 26.97 million.
4. "The Big Bang Theory," CBS, 14.7 million.
5. "Young Sheldon," CBS, 12.92 million.
6… -
02.08.2018
Out-of-Home Count Adds 12M Super Bowl Viewers
Preliminary out-of-home viewing of the Super Bowl as measured by Nielsen adds more than 12 million more viewers to the game’s total.
NBC, which aired the Philadelphia Eagles’ upset win over the New England Patriots, can now claim a total… -
02.05.2018
Super Bowl Generated $414M in Ad Revenue
The Super Bowl on NBC generated $414 million in ad revenue, a record for a regulation game and only slightly behind last year’s Super Bowl, which went into overtime, according to preliminary estimates by Kantar Media.
Kantar says last year’s… -
02.05.2018
Eagles Upset in Super Bowl Draws 47.7 Overnight Rating
The Philadelphia Eagles' exciting upset win over the New England Patriots drew a 47.4 ratings and 70% share in overnight ratings, down 3% from a year ago.
Though down, the ratings were better than the double-digit declines NFL games experienced… -
01.31.2018
Super Bowl Ads ‘Essentially’ Sold Out, Burke Says
NBC has “essentially sold out” its commercials for the Super Bowl, according to NBCUniversal CEO Steve Burke.
Speaking on Comcast’s earnings call Tuesday, Burke said that the advertising market was healthy and that he expected a strong… -
01.31.2018
Nielsen's top programs for Jan. 22-28
1. "Grammy Awards," CBS, 19.8 million.
2. "NCIS," CBS, 13.97 million.
3. "Bull," CBS, 11.08 million.
4. "The Good Doctor," ABC, 9.61 million.
5. "This is Us," NBC, 9.38 million.
6. "NCIS: New Orleans," CBS, 9.31 million.
7. "Grey's… -
01.29.2018
Grammys: Viewership Dives; Advertising Revenues Remain Stable
While CBS' "Grammy Awards" hit a big viewership decline this year, national TV advertising revenue remains strong.
"The 60th Grammy Awards" pulled in $81.1 million in national TV revenue, according to one initial estimate from iSpot.tv. A year… -
01.22.2018
Nielsen’s top programs for Jan. 15-21
1. NFC Championship: Minnesota vs. Philadelphia, Fox, 42.3 million.
2. “NFC Championship Post-Game” (9:39-9:47 p.m. ET), Fox, 26.53 million.
3. “NFC Championship Post-Game” (9:47-10:04 p.m. ET), Fox, 18.88 million.
4. “The Big Bang… -
01.21.2018
Factual content drives Discovery to top LATAM ratings
Discovery Networks Latin America/US Hispanic has claimed the highest ratings ever in Latin America, driven by leading factual network Discovery Channel.
The Kantar and Nielsen figures published by the company show that Discovery Channel remains… -
01.18.2018
Nielsen's top programs for Jan. 8-14
1. College Football Championship: Alabama vs. Georgia, ESPN, 27.7 million.
2. NFL Playoff: Tennessee at New England, CBS, 26.69 million.
3. "NFL Playoff Post-Game," Fox, 23.44 million.
4. "The Big Bang Theory," CBS, 15.93 million.
5… -
01.18.2018
Twitter Touts Research Showing it Makes TV Ads More Effective
Twitter has released research showing that it can help marketers better reach viewers when they’re watching live events, particularly sports, on TV.
According to Twitter, data from comScore shows it is the only social network that gets a… -
01.07.2018
Nielsen's Top Programs for Jan. 1-7
Prime-time viewership numbers compiled by Nielsen for Jan. 1-7. Listings include the week's ranking and viewership.
1. College Football Semi-final: Georgia vs. Oklahoma, ESPN, 26.05 million.
2. NFL Wild Card: Atlanta at L.A. Rams, NBC, 22.82… -
01.07.2018
High-Rated TV Shows Still Deliver Top ROIs
Although TV marketers continue to look for return on their media investment with non-traditional TV data, a new study from Disney-ABC Television suggests that ROI still has a lot to do with highly rated TV shows.
The study revealed that programs… -
01.05.2018
Nielsen's Top Programs for Dec. 25-Dec. 31
1. "Primetime New Year's Rockin' Eve" (10 to 11 p.m.), ABC, 15.8 million.
2. NFL Football: Oakland at Philadelphia, ESPN, 11.77 million.
3. College Football Orange Bowl: Wisconsin vs. Miami, ESPN, 11.73 million.
4. "Primetime New… -
12.28.2017
Nielsen’s top programs for Dec. 18-24
1. NFL Saturday Night Football: Minnesota at Green Bay, NBC, 15.29 million.
2. “The OT,” Fox, 12.76 million
3. “Young Sheldon,” CBS, 11.32 million.
4. “Saturday Night NFL Pre-Kick,” NBC, 11.023 million.
5. “The Voice… -
12.20.2017
Nielsen's top programs for Dec. 11-17
1. NFL Football: Dallas at Oakland, NBC, 19.19 million.
2. "60 Minutes," CBS, 14.42 million.
3. "The Big Bang Theory," CBS, 13.74 million.
4. "Sunday Night NFL Pre-Kick," NBC, 13.31 million.
5. "NCIS," CBS, 12.58 million.
6. NFL Football… -
12.12.2017
Nielsen’s top programs for Dec. 4-10
1. NFL Football: Baltimore at Pittsburgh, NBC, 17.2 million.
2. NFL Football: New Orleans at Atlanta, NBC, 14.61 million.
3. “The Big Bang Theory,” CBS, 14.41 million.
4. “Sunday Night NFL Pre-Kick,” NBC, 12.62 million.
5. “Young… -
12.07.2017
Nielsen's top programs for Nov. 27-Dec. 3
1. NFL Football: Philadelphia at Seattle, NBC, 19.69 million.
2. NFL Football: Washington at Dallas, NBC, 15.6 million.
3. "Carol Burnett 50th Anniversary Special," CBS, 15.36 million.
4. "The Big Bang Theory," CBS, 13.84 million.
5… -
11.29.2017
Nielsen’s top programs for Nov. 20-26
1. NFL Sunday Night Football: Green Bay at Pittsburgh, NBC, 18.95 million.
2. NFL Thursday Night Football: New York at Washington, NBC, 16.91 million.
3. “Sunday Night NFL Pre-Kick,” NBC, 13.32 million.
4. “NCIS,” CBS, 12.54… -
11.21.2017
Nielsen’s top programs for Nov. 13-19
1. NFL Football: Philadelphia at Dallas, NBC, 21.06 million.
2. “Sunday Night NFL Pre-Kick,” NBC, 15.31 million.
3. NFL Thursday Night Football: Tennessee at Pittsburgh, NBC, 13.52 million.
4. “The Big Bang Theory,” CBS, 13.44… -
11.15.2017
Nielsen's top programs for Nov. 6-12
1. NFL Football: New England at Denver, NBC, 17.51 million.
2. "Sunday Night NFL Pre-Kick," NBC, 14.56 million.
3. "CMA Awards," ABC, 14.28 million.
4. "The Big Bang Theory," CBS, 13.8 million.
5. "NCIS," CBS, 13.47 million.
6. NFL… -
11.10.2017
Would a Mouse Eat a Fox?
The Walt Disney Co. and 21st Century Fox held earnings calls last week, but quarterly returns weren’t among the most pressing questions from analysts.
Most of all, Wall Street wondered aloud if the two iconic companies would merge. As deal… -
11.07.2017
Nielsen's top programs for Oct. 30-Nov. 5
1. World Series Game 7: Houston at L.A. Dodgers, 28.29 million.
2. World Series Game 6: Houston at L.A. Dodgers, 22.33 million.
3. "60 Minutes," CBS, 15.09 million.
4. NFL Football: Oakland at Miami, NBC, 14.36 million.
5. "The Big Bang… -
10.29.2017
Nielsen's top programs for Oct. 23-29
1. World Series, Game 5: L.A. Dodgers at Houston, Fox, 18.94 million.
2. World Series, Game 3: L.A. Dodgers at Houston, Fox, 15.68 million.
3. World Series, Game 2: Houston at L.A. Dodgers, Fox, 15.5 million.
4. World Series, Game 4: L.A… -
10.24.2017
Nielsen's top programs for Oct. 16-22
1. NFL Football: Atlanta at New England, NBC, 19.24 million.
2. "60 Minutes," CBS, 14.58 million.
3. NFL Football: Kansas City at Oakland, CBS, 14.39 million.
4. "Sunday Night NFL Pre-Kick," NBC, 13.85 million.
5. "The Big Bang Theory,"… -
10.17.2017
Fox Sports to Adopt 6-Second Spot Format
Fox said it would be offering advertisers on its sports programming the six-second ad format introduced by YouTube.
Fox joined YouTube in endorsing the shorter commercial unit and first aired a six-second spot during its Teen Choice Award show… -
10.16.2017
Nielsen's top programs for Oct. 9-15
1. "NFL Post Game," CBS, 16.58 million.
2. NFL Football: N.Y. Giants at Denver, NBC, 16.16 million.
3. NFL Football: Philadelphia at Carolina, CBS, 14.58 million.
4. "NCIS," CBS, 13.61 million.
5. "60 Minutes," CBS, 13.34 million.
6. "The… -
10.11.2017
Nielsen’s top programs for Oct. 2-8
1. NFL Football: Kansas City at Houston, NBC, 16.53 million.
2. NFL Football: New England at Tampa Bay, CBS, 15.43 million.
3. “The Big Bang Theory,” CBS, 14.04 million.
4. “NCIS,” CBS, 13.51 million.
5. “The OT,” Fox, 12.89… -
10.02.2017
Nielsen’s top programs for Sept. 25-Oct. 1
1. “The Big Bang Theory,” CBS, 17.66 million.
2. “Young Sheldon,” CBS, 17.22 million.
3. NFL Football: Indianapolis at Seattle, NBC, 16.73 million.
4. NFL Football: Chicago at Green Bay, CBS, 14.61 million.
5. NFL Football: Dallas… -
09.26.2017
Nielsen’s top programs for Sept. 18-24
1. NFL Football: Oakland at Washington, NBC, 17.48 million.
2. “America’s Got Talent” (Wednesday), NBC, 15.64 million.
3. “60 Minutes,” CBS, 14.83 million.
4. “America’s Got Talent” (Tuesday), NBC, 14.7 million.
5. “Sunday… -
09.19.2017
Nielsen TV Home Universe Up to 119.6M for 2017-18
Nielsen estimates that the number of television homes in the U.S. for the 2017-18 season is 119.6 million, up 1% from 118.4 last season.
The number of people age 2 and older is 304.5 million, according to Nielsen’s new universe estimates, up… -
09.17.2017
Nielsen’s top programs for Sept. 11-17
1. NFL Football: Green Bay at Atlanta, NBC, 20.24 million.
2. “NFL Sunday Post-Game,” Fox, 13.96 million.
3. “America’s Got Talent” (Wednesday), NBC, 11.59 million.
4. “America’s Got Talent” (Tuesday), NBC, 11.57 million.
5… -
09.14.2017
Nielsen's top programs for Sept. 4-10
1. NFL Football: N.Y. Giants at Dallas, NBC, 24.37 million.
2. NFL Football: Kansas City at New England, NBC, 21.8 million.
3. "Sunday Night NFL Pre-Kick," NBC, 17.9 million.
4. "Thursday Night NFL Pre-Kick," NBC, 16.24 million.
5… -
09.13.2017
Analyst Predicts Higher Ratings for Prime-Time NFL Broadcasts
As the National Football League gets set to kick off the 2017 season, analyst Michael Nathanson of MoffettNathanson Research is predicting that ratings will be up in primetime, reversing last year’s surprising declines.
Nathanson sees… -
09.11.2017
Nielsen’s top programs for Aug. 28-Sept. 3
1. “America’s Got Talent” (Tuesday), NBC, 13.13 million.
2. College Football: Florida St. vs Alabama, ABC, 12.34 million.
3. “America’s Got Talent” (Wednesday), NBC, 11.09 million.
4. “College Football Pre-Game,” ABC, 7.4… -
09.01.2017
Nielsen's top programs for Aug. 21-27
1. "America's Got Talent" (Tuesday), NBC, 12.59 million.
2. "Game of Thrones," HBO, 12.07 million.
3. "America's Got Talent" (Wednesday), NBC, 10.84 million.
4. NFL Exhibition Football: San Francisco at Minnesota, NBC, 7.32 million.
5. "60… -
08.22.2017
Nielsen's Top 20 programs for Aug. 14-20
1. "America's Got Talent" (Tuesday), NBC, 13.44 million.
2. "America's Got Talent" (Wednesday), NBC, 10.89 million.
3. "Game of Thrones," HBO, 10.24 million.
4. "60 Minutes," CBS, 7.80 million.
5. "Big Brother" (Thursday), CBS, 6.48… -
08.15.2017
Nielsen's top programs for Aug. 7-13
1. "America's Got Talent" (Tuesday), NBC, 13.32 million.
2. "Game of Thrones," HBO, 10.72 million.
3. "World of Dance," NBC, 8 million.
4. "The Bachelorette," ABC, 7.58 million.
5. "America's Got Talent" (Wednesday), NBC, 7.02 million… -
08.09.2017
Nielsen's top programs for July 31-Aug. 6
1. "America's Got Talent" (Tuesday), NBC, 13.33 million.
2. "Game of Thrones," HBO, 10.17 million.
3. NFL Pre-Season: Arizona Vs. Dallas, NBC, 8.25 million.
4. NFL Pre-Season Pre-Kick, NBC, 7.06 million.
5. "World of Dance," NBC, 7.00… -
08.02.2017
Nielsen’s top programs for July 24-30
1. “America’s Got Talent” (Tuesday), NBC, 13.08 million.
2. “Game of Thrones,” HBO, 9.25 million.
3. “World of Dance,” NBC, 6.88 million.
4. “The Bachelorette,” ABC, 6.44 million.
5. “Big Brother” (Wednesday), CBS… -
07.25.2017
Without the Right Analytics Tools, Marketers Trust Instinct More than Insight
With increasingly powerful technology, marketers now have the potential to rely on data instead of gut feelings—but not all of them are taking full advantage of it. Account-based marketing technology provider Agent3 recently released results from… -
07.24.2017
Nielsen's top programs for July 17-23
1. "America's Got Talent" (Tuesday), NBC, 12.57 million.
2. "Game of Thrones," HBO, 9.27 million.
3. "60 Minutes," CBS, 7.36 million.
4. "World of Dance," NBC, 6.91 million.
5. "The Big Bang Theory," CBS, 6.49 million.
6. "NCIS," CBS… -
07.18.2017
Nielsen's top programs for July 10-16
1. "America's Got Talent" (Tuesday), NBC, 12.6 million.
2. "Game of Thrones, HBO, 10.1 million.
3. MLB All-Star Game, Fox, 9.3 million.
4. "Home Run Derby," ESPN, 8.2 million
5. "America's Got Talent (Thursday), NBC, 7.1 million.
6… -
07.12.2017
Nielsen’s top programs for July 3-9
1. “60 Minutes,” CBS, 7.43 million.
2. “The Big Bang Theory,” CBS, 7.13 million.
3. “Celebrity Family Feud,” ABC, 6.84 million.
4. “Little Big Shots: Forever Young,” NBC, 6.72 million.
5. “Big Brother” (Sunday), CBS… -
07.06.2017
Effectiveness of Social Media Outreach by Method and Platform
Measuring reaction to engagement positive/negative
Measuring greatest level of positive consumer engagement -
07.05.2017
Nielsen's top programs for June 26-July 2
1. "America's Got Talent" (Tuesday), NBC, 12.36 million.
2. "World of Dance," NBC, 7.5 million.
3. "The Big Bang Theory," CBS, 6.59 million.
4. "Little Big Shots: Forever Young," NBC, 6.56 million.
5. "NCIS," CBS, 6.19 million.
6… -
06.28.2017
Nielsen’s top programs for June 19-25
1. “America’s Got Talent” (Tuesday), NBC, 12.74 million.
2. “World of Dance,” NBC, 7.61 million.
3. “60 Minutes,” CBS, 7.45 million.
4. “Little Big Shots,” NBC, 7.43 million.
5. “Celebrity Family Feud,” ABC, 7.25… -
06.20.2017
Nielsen's Top Programs for June 12-18
NEW YORK — Prime-time viewership numbers compiled by Nielsen for June 12-18. Listings include the week's ranking and viewership.
1. NBA Finals: Cleveland at Golden State, Game 5, ABC, 24.53 million.
2. "America's Got Talent" (Tuesday)… -
06.14.2017
Hallmark Channel to Cut Commercials by More Than Half
Hallmark Channel has become the latest TV network cutting its commercial time to better compete with ad-free experiences like Netflix and Amazon Prime.
The cable channel, best known for its original holiday movies, plans to cut ads in its… -
06.13.2017
Nielsen’s top programs for June 5-11
1. NBA Finals: Golden State at Cleveland, Game 3, ABC, 20.1 million.
2. NBA Finals: Golden State at Cleveland, Game 4, ABC, 19.01 million.
3. “America’s Got Talent” (Tuesday), NBC, 12.53 million.
4. “World of Dance,” NBC, 8.42… -
06.06.2017
Nielsen's top programs for May 29-June 4
1. NBA Finals: Cleveland vs. Golden State, Game 2, ABC, 19.69 million.
2. NBA Finals: Cleveland vs. Golden State, Game 1, ABC, 18.7 million.
3. "America's Got Talent," NBC 12.32 million.
4. "World of Dance," NBC, 9.71 million.
5. "Little… -
06.01.2017
Nielsen’s top programs for May 22-28
1. “Dancing With the Stars” (Monday), ABC, 10.54 million.
2. “The Voice” (Monday), NBC, 9.65 million.
3. “The Voice” (Tuesday), NBC, 9.37 million.
4. “Dancing With the Stars” (Tuesday), ABC, 8.91 million.
5. “Bull,” CBS… -
05.23.2017
Nielsen's top programs for May 15-21
1. "NCIS," CBS, 13.19 million.
2. "Bull," CBS, 10.85 million.
3. "Dancing With the Stars," ABC, 10.07 million.
4. "The Voice" (Monday), NBC, 9.112 million.
5. "NCIS: New Orleans," CBS, 9.11 million.
6. "Billboard Music Awards," ABC, 8.7… -
05.17.2017
Nielsen’s top programs for May 8-14
1. “NCIS,” CBS, 13.39 million.
2. “The Big Bang Theory,” CBS, 12.99 million.
3. “Bull,” CBS, 11.04 million.
4. “The Big Bang Theory” (special), CBS, 10.16 million.
5. “60 Minutes,” CBS, 9.961 million.
6. “Dancing… -
05.09.2017
Nielsen’s top programs for May 1-7
1. “NCIS,” CBS, 12.88 million.
2. “The Big Bang Theory,” CBS, 12.39 million.
3. “Bull,” CBS, 10.83 million.
4. “Dancing With the Stars,” ABC, 10.31 million.
5. “60 Minutes,” CBS, 9.55 million.
6. “Blue Bloods,”… -
05.03.2017
Nielsen's top programs for April 24-30
1. "The Big Bang Theory," CBS, 12.52 million.
2. "Dancing with the Stars," ABC, 10.38 million.
3. "The Voice" (Tuesday), NBC, 9.63 million.
4. "The Voice" (Monday), NBC, 9.29 million.
5. "60 Minutes," CBS, 9.12 million.
6. "NCIS: Los… -
05.02.2017
Nielsen's top programs for April 17-23
1. "NCIS," CBS, 13.33 million.
2. "Dancing With the Stars," ABC, 11.19 million.
3. "Bull," CBS, 10.32 million.
4. "NCIS: New Orleans," CBS, 10.16 million.
5. "60 Minutes," CBS, 9.9 million.
6. "The Voice" (Monday), NBC, 9.57 million.
7… -
04.23.2017
Nielsen and Google in joint digital media ROI measurement
Nielsen has become part of Google’s Marketing Mix Model Partner programme allowing it to collect Google ad impression and spend data.
The company said it will help marketers more accurately measure the return on investment (ROI) of their digital… -
04.18.2017
Nielsen's top programs for April 10-16
1. "The Big Bang Theory," CBS, 11.89 million.
2. "Dancing With the Stars," ABC, 10.31 million.
2. "Stayin' Alive: Grammy Salute to the Bee Gees," CBS, 10.31 million.
4. "The Voice" (Monday, 8 p.m.), NBC, 9.88 million.
5. "Blue Bloods," CBS… -
04.11.2017
Nielsen's top programs for Apr. 3-9
1. NCAA Men's Basketball Championship: Gonzaga vs. North Carolina, CBS, 23.01 million.
2. "NCAA Pre-Game," CBS, 14.08 million.
3. "NCIS," CBS, 13.83 million.
4. "The Big Bang Theory," CBS, 12.6 million.
5. "60 Minutes," CBS, 11.64… -
04.11.2017
Americans Watched 44 Billion TV News Hours During First 99 Days
In terms of raw numbers, the first 100 days are shaping up to be the TV news story of all time, according to an analysis of the first 99 days of the news year.
Analyzing the first 15-weeks of the year, Wall Street analyst… -
04.04.2017
Nielsen's top programs for March 27-April 2
1. NCAA Men's Basketball: Oregon vs. North Carolina, CBS, 18.83 million.
2. "NCAA Studio Show," CBS, 16.03 million.
3. "NCIS," CBS, 14.35 million.
4. "The Big Bang Theory," CBS, 12.78 million.
5. "The Walking Dead," AMC, 11.31 million.
6… -
03.29.2017
Nielsen’s top programs for Mar. 20-26
1. “60 Minutes,” CBS, 14.7 million.
2. “Dancing With the Stars,” ABC, 12.09 million.
3. “NCIS: Los Angeles,” CBS, 11.71 million.
4. “The Voice” (Tuesday), NBC, 10.84 million.
5. “The Voice” (Monday), NBC, 10.74… -
03.22.2017
Nielsen's top programs for Mar. 13-19
1. "NCIS," CBS, 14.16 million.
2. "This is Us," NBC, 12.84 million.
3. "The Voice" (Monday), NBC, 12.18 million.
4. "The Voice" (Tuesday), NBC, 11.71 million.
5. "60 Minutes," CBS, 10.85 million.
6. "NCIS: New Orleans," CBS, 10.43… -
03.20.2017
Nielsen’s top programs for Mar. 6-12
1. “NCIS,” CBS, 14.18 million.
2. “The Big Bang Theory,” CBS, 13.08 million.
3. “The Voice” (Monday), NBC, 12 million.
4. “The Voice” (Tuesday), NBC, 11.62 million.
5. “This is Us,” NBC, 11.15 million.
6. “The… -
03.20.2017
ANA Calls on Amazon, Twitter, Others to Allow MRC Audits
Advertisers representing a quarter trillion dollars in advertising and marketing spending want so-called "walled garden" digital ad platforms to allow for independent audits by the Media Rating Council, which was established by Congress to… -
03.09.2017
Nielsen's Top Programs for Feb. 27-Mar. 5
1. "The Voice" (Monday), NBC, 13.03 million.
2. "Little Big Shots," NBC, 11.72 million.
3. "The Voice" (Tuesday), NBC, 11.35 million.
4. "The Voice" (Thursday), NBC, 10.69 million.
5. "60 Minutes," CBS, 10.68 million.
5. President Trump… -
03.09.2017
Investment in Marketing Technology Increasing
Investment in Marketing Technology Increasing
Marketers want to remain relevant against competitors
Marketing technology has become a fact of life, as new data from digital agency Squiz attests. Roughly two-thirds of senior marketers… -
03.03.2017
Nielsen's top programs for Feb. 20-26
1. Academy Awards, ABC, 32.94 million.
2. "Live From the Red Carpet" (8 to 8:30 p.m.), ABC, 20.89 million.
3. "Live From the Red Carpet" (7:30 to 8 p.m.), ABC, 15.28 million.
4. "NCIS," CBS, 14.87 million.
5. "The Big Bang Theory," CBS… -
02.28.2017
Early Oscars ratings show fewer viewers than last year
ABC's Sunday night broadcast of the 89th Academy Awards drew a 22.4 overnight rating, down 4 percent from last year's low-rated show, according to Nielsen data released by the Walt Disney Co unit.
The dip in the early figures for the Oscars… -
02.28.2017
Top 25 performing Channels from Feb. 13 - 19
Below is a compiled list of the top channels and their performance within the Household demographic, ranked from 1 to 25. -
02.27.2017
Nielsen’s top programs for Feb. 13-19
1. “NCIS,” CBS, 15.29 million.
2. “The Big Bang Theory,” CBS, 13.51 million.
3. “The Walking Dead,” AMC, 11.08 million.
4. “Bull,” CBS, 10.64 million.
5. “60 Minutes,” CBS, 10.35 million.
6. “NCIS: New Orleans,”… -
02.15.2017
Nielsen's top programs for Feb. 6-12
1. "Grammy Awards," CBS, 26.07 million.
2. "NCIS," CBS, 15.57 million.
3. "The Big Bang Theory," CBS, 14.15 million.
4. "The Walking Dead," AMC, 12 million.
5. "Bull," CBS, 10.78 million.
6. "Blue Bloods," CBS, 10.65 million.
7… -
02.14.2017
Grammy 2017 Ratings Rise From the Last Two Years
The Grammys were once again the biggest thing on TV Sunday night, and though the promise of performances from Beyoncé and Adele and tributes to Prince, George Michael, and Sharon Jones (among others) weren’t quite enough to bring the overnights… -
02.14.2017
Is Super Bowl counter-programming worth it? Yes and no.
There’s been a long-running debate over whether Super Bowl counter-programming on game day is worth it. The broadcast networks have largely abandoned such attempts.
Still, while the game pulls massive ratings every year, a little over a quarter… -
02.10.2017
Nielsen's top programs for Jan. 30-Feb. 5
1. Super Bowl: New England vs. Atlanta, Fox, 111.32 million viewers.
2. "Super Bowl Post Game," Fox, 61.08 million.
3. "The Big Bang Theory," CBS, 14.66 million.
4. "Superior Donuts," CBS, 10.54 million.
5. "Blue Bloods," CBS, 10.13… -
02.06.2017
Nielsen’s top programs for Jan. 23-29
1. “NCIS,” CBS, 16.21 million.
2. “60 Minutes,” CBS, 11.51 million.
3. “NCIS: Los Angeles,” CBS, 11.29 million.
4. “Bull,” CBS, 11.18 million.
5. “This is Us,” NBC, 9.63 million.
6. “Grey’s Anatomy,” ABC, 9.59… -
02.06.2017
Super Bowl LI overnight ratings are big -- but not as big as last year's
The game, which saw the Patriots make the largest comeback in Super Bowl history, brought in an overnight rating of 48.8, according to Nielsen. That's down slightly from last year, which saw a 49.0 overnight rating, and the year before, which had a… -
01.31.2017
Will Super Bowl Deliver After a Wobbly Regular Season?
The past three Super Bowls were the three most-watched US television broadcasts of all time, and in-game ad spending rose to new highs each year.
But this year has been something new for the NFL, as ratings and viewership through most of the… -
01.30.2017
Nielsen's top programs for Jan. 16-22
1. AFC Championship: Pittsburgh at New England, CBS, 47.95 million.
2. "Championship Post-Game," CBS, 22.66 million.
3. "NCIS," CBS, 15.5 million.
4. "The Big Bang Theory," CBS, 15.16 million.
5. "Hunted," CBS, 11.85 million.
6. "Bull,"… -
01.30.2017
Fox Sports Hires ESPN’s Long-Time Ad Agency
Fox Sports, opening a new front in its challenge to ESPN, has hired Wieden+Kennedy, the highly regarded ad agency that worked for ESPN for 25 year and created its well-known “This is SportsCenter” campaign.
“We are excited to begin… -
01.19.2017
Nielsen's Top Programs for Jan. 9-15
1. NFL Playoffs: Pittsburgh at Kansas City, NBC, 37.11 million.
2. NFL Playoffs: Houston at New England, CBS, 29.82 million.
3. NFL Playoffs: Green Bay at Dallas, Fox, 28.86 million.
4. College Football Championship: Clemson vs. Alabama… -
01.19.2017
History, A&E Top NPA Cable Network Survey
History and A&E networks were the favorite cable networks for non-fiction producers to work with, according to a new survey from the Nonfiction Producers Association (NPA) released Tuesday.
The survey, which polled both NPA members and… -
01.12.2017
Spending on Data-Driven Marketing Set to Rise
It’s perhaps no surprise that more executives are using more data to help power their decision-making. In fact, as a recent investigation of spending trends in "data-driven marketing" reveals, marketers are continuing to invest and benefit from… -
01.12.2017
ESPN Starts Off New Year as Weekly Ratings Champion
ESPN kicked off 2017 as it ended 2016 – in first place among the most watched cable networks on a weekly basis.
ESPN averaged 3.2 million viewers in primetime during the week of Jan. 2 to Jan. 8 to top all cable networks, according to… -
01.11.2017
Nielsen's top programs for Jan. 2-8
1. NFL Playoff: Detroit vs. Seattle, NBC, 26.89 million.
2. NFC Wildcard Postgame (New York Giants vs. Green Bay), Fox, 21.52 million.
3. Golden Globe Awards, NBC, 20.02 million.
4. "The Big Bang Theory," CBS, 16.80 million.
5. NFL Playoff… -
01.06.2017
ESPN Ends Final Week of 2016 as Most Watched Cable Network
ESPN scored an impressive primetime ratings win for the final week of 2016, blowing out the field with its coverage of college football playoff games.
ESPN averaged a whopping 8.6 million viewers during the week of Dec. 26 to… -
01.04.2017
Millennial Myths - Do millennials barely watch traditional TV?
Not true!
It is true that millennials (like most other age groups) are watching less traditional TV as digital alternatives proliferate. But they’re still watching plenty. eMarketer estimates that nearly nine in 10 millennials were… -
01.03.2017
Nielsen's top prime-time shows for Dec. 26-Jan. 1
1. NFL Football: Dallas at New York Giants, NBC, 27.62 million.
2. "Sunday Night NFL Pre-Kick," NBC, 21.23 million.
3. "60 Minutes, CBS, 14.45 million.
4. "Football Night in America," NBC, 14.44 million.
5. "Dick Clark's Prime-time New… -
12.30.2016
Nielsen's top programs for Dec. 19-25
1. NFL Football: Denver at Kansas City, NBC, 21.41 million.
2. NFL Football: N.Y. Giants at Philadelphia, NBC, 17.95 million.
3. "Sunday Night NFL Pre-Game," NBC, 16.62 million.
4. "Thursday Night Post-Game," NFL Network, 15.9 million.
5… -
12.28.2016
Nielsen's Top Programs for Dec. 12-18
1. NFL Football: Tampa Bay at Dallas, NBC, 24.15 million.
2. "Sunday Night NFL Pre-Kick," NBC, 16.92 million.
3. "The Big Bang Theory," CBS, 15.96 million.
4. "NCIS," CBS, 14.76 million.
5. NFL Football: Los Angeles at Seattle, NBC, 14.65… -
12.19.2016
Nielsen's Top Programs for Dec. 5-11
1. NFL Football: Dallas at New York Giants, NBC, 26.50 million.
2. "Sunday Night NFL Pre-Kick," NBC, 19.00 million.
3. NFL Football: Oakland at Kansas City, NBC, 17.40 million.
4. "NCIS," CBS, 14.69 million.
5. "Football Night in America,"… -
12.12.2016
ESPN, Fox News Share Weekly Ratings Win
ESPN and Fox News battled to a primetime ratings tie last week, according to Nielsen.
The 24-hour sports channel – which won cable’s primetime ratings race two weeks ago – averaged 2.6 million viewers to tie with Fox News for the top… -
12.12.2016
Nielsen's top programs for Nov. 28-Dec. 4
1. NFL Football: Dallas at Minnesota, NBC, 21.76 million.
2. NFL Football: Carolina at Seattle, NBC, 17.75 million.
3. "The Big Bang Theory," CBS, 14.54 million.
4. "Sunday Night NFL Pre-Kick," NBC, 13.65 million.
5. NFL Football: Green Bay… -
12.09.2016
Investigation Discovery Earns Strong Double Digit Growth in November
Network Achieves Best November Ever - Top 10 Network for W25-54 in Prime; Top 15 for P25-54
Investigation Discovery continues on its record-setting pace in November, with strong double-digit growth across almost all demos and an average of 993k… -
12.05.2016
Nielsen's top programs for Nov. 21-27
1. NFL Football: Pittsburgh at Indianapolis, NBC, 20.88 million.
2. NFL Football: Kansas City at Denver, NBC, 18.44 million.
3. "60 Minutes," CBS, 17.27 million.
4. "NCIS," CBS, 14.86 million.
5. "Thursday Night NFL Pre-Kick," NBC, 14.69… -
12.05.2016
'Walking Dead' a megahit, thanks in part to white-knuckled binge-watchers
Apocalyptic zombie thriller 'The Walking Dead' is a modern TV juggernaut. The hit show from AMC has shattered cable ratings, spawned a spin-off — 'Fear the Walking Dead' — and even inspired a new format in cable: the live post-show… -
11.16.2016
Nielsen's top programs for Nov. 7-13
1. NFL Football: Seattle at New England, NBC, 22.51 million.
2. "60 Minutes," CBS, 20 million.
3. "The OT," Fox, 18.56 million.
4. "Sunday Night NFL Pre-Kick," NBC, 17.45 million.
5. "The Big Bang Theory," CBS, 14.47 million.
6. Election… -
11.08.2016
FS1 Repeats as Most Watched Cable Network in Primetime
The Chicago Cubs’ historical run to the World Series helped propel Fox Sports 1 to its second straight weekly primetime cable ratings win.
FS1 rode the Cubs’ defeat of the Los Angeles Dodgers in six games of the National League Championship… -
11.07.2016
Scripps Networks Stays on Track Thanks to Higher Ratings
Pay TV specialist Scripps Networks (NASDAQ: SNI) is navigating the shifting media landscape better than its peers. Despite a shrinking subscriber base, the owner of HGTV, Food Network, and Travel Channel this week posted a healthy uptick in sales… -
11.07.2016
Family Dramas Feel Like Home
The traditional one-hour family drama genre, once a staple of primetime TV lineups but in recent years pushed to the backburner by darker, more provocative drama projects, is once again beginning to find its footing with the recent success… -
10.25.2016
‘Versailles’ Breaks Drama Launch Ratings on Ovation TV
PARIS — “Versailles,” the lush and sultry French period drama from Simon Mirren (“Criminal Minds”) and David Wolstencroft (“Spooks”) about King Louis XIV, has become the most-watched original launch to date on Ovation TV in the U.S… -
10.25.2016
The Walking Dead Season-7 Premiere Is Likely the Most-Watched Episode of the Series Ever
The Walking Dead cliffhanger turned out to be very good for the show’s Nielsen numbers: Sunday’s episode of the AMC thriller drew a massive audience of 17 million same-day viewers, a 16 percent jump from last fall’s opener — and, once… -
10.18.2016
Lifetime Delivers Ratings Gold with Premieres of "Surviving Compton" and "Beyond the Headlines: Michel'le
LOS ANGELES, CA - (October 18, 2016) - Lifetime delivered ratings gold reaching 9.4 million viewers with the Lifetime Original Movie Surviving Compton: Dre, Suge & Michel'le and the documentary Beyond the Headlines: Michel'le across all weekend… -
10.11.2016
Skip Bayless Jumpstarts Fox Sports 1 Viewership by 358 Percent in First Month
Skip Bayless’ impact on Fox Sports 1’s TV ratings is truly undisputed.
The former ESPNer’s new series “Skip and Shannon: Undisputed” has produced a 358 percent overall time slot increase in its first month versus the same calendar-part… -
09.12.2016
Discovery Channel Revs Up Its Ratings - #1 Cable Program Across Top Demos All Three Nights
(LOS ANGELES) - Discovery's highly-anticipated miniseries HARLEY AND THE DAVIDSONS scored big across all three nights averaging 2.00 million P25-54 viewers and 4.4 million P2+ viewers, making it the most watched single-network cable miniseries in…