Glossary of Terms
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30-Second Impressions
Since most commercial units are 30 seconds long, it is normal to report and calculate audience impressions on commercials in terms of 30-seconds. In most common reporting environments, impression numbers are expressed in terms of 30-second impressions. When units are equivalized, units of lengths other than 30 seconds have their impressions adjusted upward or downward in proportion to their length’s ratio to 30 seconds.
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Actual Impression
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Added Value Element
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ADU
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Avails (commercial inventory)
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Average Audience
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Average Audience Projection / Impression/(000)
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Average Frequency
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Average Hours of Viewing
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Bookend
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Break
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Break Exclusivity for Product Category
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Broadcast Day
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Broadcast Month
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Broadcast Quarter
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Broadcast Year
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Bug
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Bumper
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Calendar Month
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Capacity (Commercial Inventory)
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Clock
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Clone
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Composite Demo
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Constraints
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Cost Per Rating Point
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Cost Per Thousand
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Coverage
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Coverage area rating%
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CPM
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Credit Bed
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Cue Tone
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Cume/Reach/Unduplicated Audience
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Cut Sheet
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Day Loading
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Day-specific Methodology
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Daypart
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Daypart Rotator
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Demographic (Nielsen)
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Digitized Commercial
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Direct Response (DR)
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Duration Averaging
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DVE
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Effective Frequency
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Episodic Promo
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Equivalenced
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Equivalization
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Equivalized
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Expansion Option
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Fifteen-minute Methodology
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Frequency Distribution
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Generic Promo
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Grid
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Gross Average Audience (GAA Rating)
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Gross Impressions (IMP)
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Gross Rating Points(GRP)
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Guaranteed CPM
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Guaranteed Demo
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Guaranteed Impressions
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Horizontal Distribution
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Horizontal Distribution Equity
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Household (HH)
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Impressions (Audience)
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Interstitial
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ISCI
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Kernel Demo
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Keyed Element
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Lineup
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Log
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Longitudinal Timecode/LTC
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National Household Universe
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National PPH
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National Rating
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National Universe
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Network Household Universe
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Network PPH
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Network Rating
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Network Universe
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Next-On
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Nielsen
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NTSC
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NTSC Drop Frame/NTSC Drop Frame 30
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PAL
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Parental Guideline Code
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Piggyback
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Post-log Audit Process
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PPH
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Pricing CPM
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Primary Element
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Program Airing In
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Program Format
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Program Promoted
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Program-Specific Rotator
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Projected Impressions
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Promotion (Promo)
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Rating (Audience)
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Rating %
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Reach
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Reconciliation (Recon)
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Reporting Demo
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Research
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Return Tone
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Rotator
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Schedule Element
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SECAM
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Secondary Element or Event
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Server Purge Candidate List
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Share of Audience
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SMPTE Time Code
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Stewardship Impressions
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Time Separation Constraint
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Traffic
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Unequivalized
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Universe Estimate (U.E.)
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Vertical Distribution
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Vertical Distribution Equity
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Viewers per Viewing Household/VPVH
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Vignette
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Weighted Average