Millennial Myths - Do millennials barely watch traditional TV?


Not true!
It is true that millennials (like most other age groups) are watching less traditional TV as digital alternatives proliferate. But they’re still watching plenty. eMarketer estimates that nearly nine in 10 millennials were at-least-monthly viewers of non-digital TV in 2016.
Among these viewers, the 18- to 24-year-olds were averaging 2 hours 17 minutes per day at this pastime; the 25- to 34-year-olds were averaging 2 hours 50 minutes. The fact that millennials watch less TV than their elders—and the fact that their time spent with it is declining—does not mean traditional TV has ceased to be an important part of their media mix. Maybe someday. But not yet.
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