Fox Sports Hires ESPN’s Long-Time Ad Agency
Fox Sports, opening a new front in its challenge to ESPN, has hired Wieden+Kennedy, the highly regarded ad agency that worked for ESPN for 25 year and created its well-known “This is SportsCenter” campaign.
“We are excited to begin our partnership with Wieden+Kennedy New York, an innovative and creative powerhouse that will help us build on the success of Fox Sports’ marquee live events and growing momentum of FS1’s studio programming,” said Robert Gottlieb, Fox Sports executive VP, marketing. “Our new partner shares our vision for the future of Fox Sports and will bring proven creative and strategic expertise to the network’s impressive sports rights portfolio.”
In addition to its work for ESPN, Wieden+Kennedy has created award winning campaigns for Nike, Sprint and Verizon.