Skip Bayless Jumpstarts Fox Sports 1 Viewership by 358 Percent in First Month
Skip Bayless’ impact on Fox Sports 1’s TV ratings is truly undisputed.
The former ESPNer’s new series “Skip and Shannon: Undisputed” has produced a 358 percent overall time slot increase in its first month versus the same calendar-part last year. In the key 18-49 demographic, the jump is a whopping 733 percent in the 9:30 a.m. ET to Noon ET window on FS1.
Last September, prime competitor ESPN2’s average viewership was 23 times that of Fox Sports 1. This time, the ESPN2 advantage was down to three times that of FS1. Not bad for four weeks of work.
“I’m thrilled with the launch of the show on FS1 and what we’ve accomplished in the first month,” said Bayless in a statement. “I’ve been overwhelmed with the fans’ support and loyalty. This is just the beginning.”
“Undisputed,” moderated by Joy Taylor and co-starring Shannon Sharpe, launched on Tuesday, September 6, 2016, on Fox Sports 1. Bayless previously spent a dozen years on “First Take,” which was formerly called “Cold Pizza.”
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