GRiP it!® Secondary Events
Increasingly, channels have found that an added way to reach viewers and have them retain top of mind awareness around key events is to utilize various forms of secondary events (violators, snipes, squeeze backs, pop-ups, static bugs, crawls). GRiP it!® provides full facilities to optimize, track and report on secondary events as part of your Campaign management. The system provides full ability to enter Window of Opportunity data (insertion points) and will pass related offsets and timings back to the appropriate scheduling system.
Based on Graphics system used, the system also provides the capability to do dynamic secondary events, allowing for savings in creation of the graphics.