Fox Sports Looks to Finish Strong With World Cup Coverage
Fox Sports is hoping to ride some serious ratings momentum coming out of this past weekend’s World Cup quarterfinal matches into the international soccer tournament’s version of the Final Four set to begin today.
After struggling from a ratings perspective in the early rounds without the USA team, Fox Sports has scored some big ratings numbers in the later rounds. This past Saturday the network drew a whopping 6.3 million viewers for the Croatia-Russia match quarterfinal match (6.6 million including streaming viewers), making it the most watched World Cup quarterfinal in English or Spanish language since at least 1990, according to Fox.
England’s defeat of Sweden, also on Saturday, drew 5 million viewers across the network and digital streaming platforms, according to Fox.
“The first week of the tournament, which is when we were most impacted by the time difference between Russia and the U.S., was challenging, but since then we have exceeded our own expectations,” said Fox Sports executive vice president of research and content strategy Michael Mulvihill. “The overall audience figures have been strong, we’re seeing strong contributions from both streaming and out-of-home television, and the World Cup is delivering the most affluent audience in sports to our advertisers."