Discovery Channel Revs Up Its Ratings - #1 Cable Program Across Top Demos All Three Nights
(LOS ANGELES) - Discovery's highly-anticipated miniseries HARLEY AND THE DAVIDSONS scored big across all three nights averaging 2.00 million P25-54 viewers and 4.4 million P2+ viewers, making it the most watched single-network cable miniseries in 3.5 years (since "The Bible") on P2+. This was also Discovery's highest-rated rookie series ever among M25-54, as well as our most-watched ever in P2+ (excl. docs). This is the first miniseries for Discovery Channel under the leadership of Rich Ross, Group President for Discovery, Animal Planet and Science.
"We are really pleased that so many shared the wild ride of 'Harley and the Davidsons.' I can't thank Raw Television and John Goldwyn enough for bringing this story roaring to life," Ross said.
Airing 3 consecutive nights from September 5-7, HARLEY AND THE DAVIDSONS was the #1 cable program across P/M25-54 (excluding sports) and M18-49 all three nights. Discovery scored an impressive 2.23 P25-54 rating with 4.36 M Total viewers P2+ on Monday, September 5 in L+3. The miniseries held strong with 2.17 P25-54 (4.41 M Total viewers) on Tuesday, September 6 and 2.11 P25-54 (4.41 M Total viewers) on Wednesday, September 7.
Airing as part of Discovery's iconic Motor Mondays line-up, the miniseries also was the most watched cable miniseries in 3 1/2 years on P25-54 and M25-54. HARLEY AND THE DAVIDSONS also drove Discovery to its highest rated Monday-Wednesday Total Day since December 2012 (excluding Shark Week). The 11pm encore averaged 619,000 P25-54 and 1.3 million P2+ impressions. Combined, the premieres and all encores on Monday-Wednesday reached 14.73 million P2+.
The miniseries featured an all-star cast including Michiel Huisman ("Game of Thrones") as Walter Davidson, Robert Aramayo ("Game of Thrones") as William (Bill) Harley and Bug Hall ("The Little Rascals") playing the role of Arthur Davidson. Other cast members include Stephen Rider ("Daredevil"), Jessica Camacho ("Sleepy Hollow"), Daniel Coonan ("EastEnders"), Annie Read ("Awkward"), Wilson Bethel ("Hart of Dixie"), Dougray Scott (in "Mission: Impossible 2"), Gabe Luna ("Matador"), Alex Shaffer ("Win Win") and newcomers Essa O'Shea and Sean Scully.